Museu do Futebol (©Embratur)
The beautiful art deco football stadium, Estádio Pacaembu, hosts domestic games and major rock concerts and is a major part of local culture. Inside the stadium, this museum cost US$15 million and was inaugurated by Pelé in 2008. It focuses on the FIFA World Cup—although details about their drastic exit in 2014, losing 7-1 to Germany, may well be omitted. Open Tue-Fri 9am-5pm; Sat-Sun 10am-6pm. Adult R$9, conc R$4.50.