Where to Shop and What to Buy in San Francisco This Fall

A guide to what's cool in the City by the Bay this fall, from clothing to accessories and haircuts

With an ever-increasing number of international boutiques (including a new Isabel Marant store in Jackson Square), San Francisco has a shopping scene to rival much larger cities. It's also home to a number of only-in-San Francisco shops that provide a window into the city’s eclectic fashion sense. We’ve picked out some of our favorite San Francisco-flavored trends for fall. 

Cozy-Casual Separates by Hope

Luxury label Hope at The Voyager Shop in San Francisco

The San Francisco fashion crowd gravitates toward attractive, high-quality lines from independent artisans, both local and international. This season’s darling is Stockholm’s emerging luxury label Hope, with its clean silhouettes that exude an understated confidence to rival bodycon styles of seasons past. At The Voyager Shop.  

Helvetica No1 Bold Watch by Mondaine

Helvetica No1 Bold Watch by Mondaine at Atys in San Francisco

This striking wristwatch with a nylon strap and an uncluttered face marked by Helvetica typeface doesn’t take itself too seriously. $495, at Atys.

Clic Wooden iPhone 6 Case by Native Union

Clic Wooden iPhone 6 Case by Native Union found at Atys in San Francisco

A well-crafted case of solid wood gets a pop of color from a matte silicone grip. $40, at Atys.

Moto Laptop Backpack by Timbuk2

Moto Laptop Backpack by Timbuk2 in San Francisco.

This minimalist pack with an on-trend and functional roll top was designed with the active urban commuter in mind. $289, at Timbuk2.

Recycled Denim by Re/Done

Re/Done high-rise denim

Just over a year old, the buzzy denim brand based out of Los Angeles reconstructs vintage Levi’s (the jeans company that was founded and is still headquartered here in San Francisco) into modern silhouettes that are perfect balance of skinny and relaxed. Every pair is unique, but you can’t go wrong with this the high-rise cut. $265, at Barney’s

Leather Bag by Ames Tovern

Ames Tovern classic hip pack

The San Francisco designer calls it a classic hip pack, but you'd probably call it a fanny pack. This gutsy fashion choice is practical (hands-free, comfy and secure) while managing to be (dare we say) modern and luxurious. $295, at Ames Tovern.

Silk Scarf by Chicory

Silk Scarf by Chicory in San Francisco

Channel French-girl-chic during the city’s balmy fall months with a ­fine scarf in a kaleidoscopic geometric pattern by San Francisco designer Sukanya Sharath. $250 and up, at Chicory.

Sand Gold Leaf Earrings by Emanuela Duca

Sand Gold Leaf Earrings by Emanuela Duca found at Manika in San Francisco.

Silver, gold and gold leaf come together in these edgy earrings reminiscent of molten rock. $1,700, at Manika Jewelry.

Pacific Soothing Face Oil by True Nature Botanicals

A Pacific Soothing Face Oil by True Nature Botanicals in San Francisco

The new soothing version of the Mill Valley-based skincare line’s cult-favorite face oil was developed to restore the ecosystem of over exfoliated skin. $110, at Spa Radiance.

Gray Nail Color by Smith & Cult

Smith & Cult’s grayed teal Feed the Rich at Lux SF in San Francisco

”I love the new grays being introduced this fall," says Tracy Brown, owner of Lux SF nail salon. "Gray goes with anything. My favorites are Deborah Lippmann’s grayed taupe She Wolf and Smith & Cult’s grayed teal Feed the Rich.” $18, at Lux SF

Fall Hair by Cinta Salon

Cinta Salon in San Francisco

”This season’s hairstyle trend is the textured, shaggy ’70s lob and all-over color in Marsala, a rich reddish-brown named Pantone’s Color of the Year,” says Cinta Salon manager IIlysha Kipnis.

Rachel Ward
About the author

Rachel serves as the San Francisco editor fo...