San Francisco doesn’t pretend to be a fashion capital like New York or Los Angeles, but our tech-savvy, free-spirited city is home to more fashion bloggers per capita. You’ll also find exceptional shopping here, from an impressive lineup of luxury flagships and department stores to indie and vintage boutiques. We recruited six local style icons to curate a guide to six of San Francisco’s best neighborhoods for browsing and buying.
THE BLOG: 9 to 5 Chic
A marketing director in the tourism and travel industry, Sundstrom styles chic looks for the urban professional woman on her personal fashion blog, which has landed her partnerships with major international retailers.
"Union Square is the ultimate shopping destination. I lived in nearby Nob Hill for seven years, and it’s always been my go-to! Be prepared to find all of the big brands and designers here, either in stand-alone boutiques or within a larger department store. I love people watching in the square, and you can’t skip Maiden Lane."
"A classic white blouse is the perfect layering piece for everything in my closet. Not pictured is a trench coat—it's always a good idea to carry a light jacket here in case the weather turns!"
SLIDESHOW: THE STORES