Explore San Francisco

Bay Area: The Capital of the Green Beauty Movement

14 innovative brands and their star products

It only makes sense that the Bay Area, a region whose residents are known for prioritizing wellbeing, holding strong environmental values and getting obsessive about ingredients, has become ground zero for natural skincare products, a booming multi-billion dollar industry. This is the headquarters of beauty powerhouses Sephora, Benefit Cosmetics and Bare Escentuals, and dozens of pioneering eco-focused companies have launched here as well. These are some of the best of the lot.