The Cult Baked Goods You Have to Try in San Francisco

These are the beloved pastries and treats that keep San Franciscans lining up.

For half a decade now, the kouign amann has been a staple in San Francisco pastry cases. With origins in Brittany, France, this treat can be thought of as a mix between a palmier cookie and a croissant. At B. Patisserie, chef Belinda Leong has been perfecting her version of this treat, something like a caramelized croissant, for 12 years. Flaky, light, crunchy, gooey, buttery and addictive are all fitting descriptors.

Kouign amann at B. Patisserie

Oakland-based Starter Bakery’s version of the kouign amann, available in San Francisco at Reveille Coffee Co. locations, has its own twist. Like a traditional croissant, the signature pastry is layered with salted butter. But unlike a croissant, it's also layered with sugar and baked in a pan lined with more butter and sugar. The result is buttery, salty, sweet and caramel-y. Varieties are made fresh everyday: traditional, chocolate (made with local TCHO 68 percent) and seasonal fruit.

The Rebel Within at Craftsman and Wolves

The Rebel Within 
Craftsman and Wolves
The specialty item at this modern patisserie from James- Beard-nominated chef William Werner is a savory breakfast muffin that has asiago cheese, green onion and breakfast sausage baked into the mix and a full soft-cooked farm egg in the center. Praised by GQ and Bon Appetit magazines, it sells out nearly every day.

Almond croissant at La Boulangerie de San Francisco

Almond Croissant
La Boulangerie de San Francisco
This decadent pastry from the popular local chain starts in the French tradition: A baked plain croissant is cut in half and filled with frangipane (almond cream) before going back in the oven. This version, however, has a slight twist, with extra frangipane and shaved almonds added on top.

Morning bun at Tartine Bakery

Morning Bun
Tartine Bakery
This flaky bun is a cult favorite at the internationally famed bakery in the Mission neighborhood. It’s made with laminated croissant dough, which makes for a light and layered interior and a crisp and intensely caramelized exterior, and sugar and cinnamon. Orange zest gives a subtle, fresh tang that balances the buttery sweetness.

Cinnamon Roll
Mariposa Baking Company
The most popular pastry at the gluten-free confectionary with a prime outpost in the Ferry Building Marketplace is also free of dairy and nuts. Soft, sweet and cinnamon-y, it’s a perfect breakfast treat. 

Gluten-free cinnamon rolls at Mariposa Baking Company

Rachel Ward
About the author

Rachel serves as the San Francisco editor fo...