Explore San Francisco

Get in the Holiday Spirit at San Francisco's Union Square

Union Square is arguably the heart of San Francisco. Wonderful restaurants, exciting shopping and fun-filled activities are found on or near the square. Here are just a few of the many ways to explore Union Square during the holidays. 

Sugar castle at The Westin St. Francis (Courtesy The Westin St. Francis)


The giant menorah and Macy’s Christmas tree are iconic SF traditions. Check out the 12-foot Medieval Sugar Castle in the lobby of the Westin St. Francis. See “Harry Potter,” the season’s most awarded show.

Macy’s Christmas Tree & Menorah, Union Square Plaza

Sugar Castle at The Westin St. Francis, 335 Powell St., 415.397.7000

“Harry Potter and the Cursed Child,” Curran Theater, 445 Geary St., 415.358.1220 

'Harry Potter and the Cursed Child' in rehearsal (©Kevin Berne)


Skaters twirl on the ice under twinkling palm trees. In the windows of Macy’s, see adorable cats and dogs frolicking; they need loving homes and can be adopted through the San Francisco SPCA. Catch the city’s newest sightseeing tour from Lucky Tuk Tuk, the most fun you can have on three wheels.

Holiday Ice Rink, 333 Post St.  

Macy’s Windows, 170 O’Farrell St. 

Lucky Tuk Tuk, 415.851.9190  

Lucky Tuk Tuk holiday tour (Courtesy Lucky Tuk Tuk)


At Montague Gallery, browse museum-quality pieces by famous artists. Stop in at Gump's holiday pop-up shop to see what the 158-year-old brand has in store. Check out e-brand gift items in real life at Re:store.

Gump's, 250 Post St., 415.338.9821

Montague Gallery, 445A Sutter St., 415.964.4978 

Re:store, 120 Maiden Lane, 415.312.5613 


There’s nightly jazz at John’s Grill. Enjoy shared Asian bites and bold cocktails at E&O Kitchen and Bar, a Union Square favorite for 20 years. Pull up a wicker chair at Le Colonial, tucked away in a tiny passageway where the holidays take on a tropical twist.

John’s Grill, 63 Ellis St., 415.968.0069 

E&O Kitchen and Bar, 314 Sutter St., 415.693.0303 

Le Colonial, 20 Cosmo Place, 415.931.3600