Morris Visitor Publications Expands Into Australia
Acquires Where® branded publications in Australia, adding to global travel information portfolio
Augusta, Ga. (Feb. 7, 2014)—Morris Visitor Publications, the global travel information business division of Morris Communications Company, announced today the acquisition of the Where® branded travel publications throughout Australia.
The print publications and digital assets were purchased from Carrington Publishing Group, previous owner of the Where® brand in Australia. The acquisition includes monthly Where® magazines in Sydney, Melbourne and Brisbane, and other specialty travel information publications and maps, as well as the website www.whereaustralia.com.au. This is the first expansion of Morris Visitor Publications into the Australian market. With more than 1.1 million copies distributed annually, Australia’s Where® magazines have been published for over 25 years.
“The acquisition of the Where® brand in Australia is part of our continued mission to provide travelers the accurate, timely, necessary and helpful information they need when visiting an unfamiliar destination,” said William S. Morris III, chairman of Morris Communications. “In addition to serving the traveler for 78 years, Where® provides value to merchants, hospitality businesses and destinations that seek to connect with the traveling public, as well as to our partners within the hotel industry.”
Founded in 1936, Where® is the premier source of local information for travelers around the world, delivering information to more than 250 million print readers annually. From dining and shopping to tours, events and top local attractions, Where® provides insider's knowledge of more than 100 destinations worldwide in both print and digital formats and in multiple languages.
The acquisition of the Where® brand and associated travel information products in Australia is part of Morris Communications Company’s global consolidation of the Where® brand. Today, Morris Visitor Publications owns worldwide rights to the Where® trademark, with operations and licensees in the United States, Australia, Europe, China and Southeast Asia. Where® magazines are also published in Canada by St. Joseph Communications Media Group.
"We are excited to add Where® Australia to our travel network,” said Donna Kessler, president of Morris Media Network and Morris Visitor Publications. "Expanding into Australia fits with our vision of serving the traveler globally, by helping them plan, experience and share their trips.”
During the transition, Carrington Publishing Group owner Tony Hutton will continue his role as managing director to assist in merging Where Australia with Morris Visitor Publications.
Where® is the world’s premier name in travel publishing. From magazines and books to maps and comprehensive digital content, the Where® network provides travelers the tips and insights they need to experience the best of their chosen destination. Each year, millions of readers trust Where® for up-to-date information on where to go and what to see in cities across the globe. Dynamic content created by local editors covers essential dining, shopping, attractions, entertainment options and more, all from an insider's perspective. Get there at www.wheretraveler.com.