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Crafty Names for Local Brews in Phoenix

Valley craft brewers pour their stories behind creatively named taps.

Local brewers are not only testing the waters with unique hops and flavorful infusions–the creativity extends to the name on the tap. Prime examples are That's How You Get The Gose from The Perch Pub & Brewery, Magic In the Ivy from Huss Brewing Co., and Praying Monk Funk from O.H.S.O. Brewery. 

What’s the story behind some of the Valley’s intriguing craft beer names? Well, we asked and found out. 

Huss Brewing Company: Magic In the Ivy

Husband-and-wife-owned Huss Brewing Co. is a brewery with a lineup of names to remember, including That’ll Do IPA and The Hustler Milk Stout. Magic In the Ivy Pale Ale is a tribute to baseball and music, explains Leah Huss. 

“In the spring of 2014, Jeff [Huss] decided to make a spring training beer as a tribute to the Chicago Cubs. Jeff is both a fan of the Cubs and Pearl Jam. One day before brewing the beer, he was listening to a song that Eddie Vedder wrote about the Cubs called ‘Go all the Way.’ That line about magic in the ivy always stuck out to him, so he decided it would be the perfect name for a spring beer. We never imagined it would end up being one of our core beers. It is Jeff’s session beer, his everyday favorite! I would just like to go on record and declare that I am not a Cubs fan; I am a St. Louis Cardinals fan, so we are a house divided like all of Central Illinois.” 

Huss Brewing Company
Magic in the Ivy gets its name form the lyrics of a Pearl Jam song about the Chicago Cubs. (©Huss Brewing Company)

O.H.S.O. Brewery: Praying Monk Funk

O.H.S.O.’s featured lineup, called Praying Monk Funk, is composed of a series of “Trappist-inspired” Belgian ales (pale ales, dubbels, tripels and a quad, each ranging in strength and color). 

The name was inspired by three things:

  1. “The proximity of Camelback Mountain and the Praying Monk [rock formation] to the O.H.S.O. Arcadia location. Although our incredible view of the Monk is hindered, we know he is praying over our brewing tolls.
  2. “We try to replicate what the Trappist Monks perfected once upon a time in their breweries … using the similar yeasts once naturally produced in the monasteries in France and Belgium.
  3. “The Red Hot Chili Peppers' song, "Funky Monks." We like music and getting a little funky—some of the flavors derived from the Belgian yeasts are commonly referred to as funky for their rich flavors and pronounced esters.”  

O.H.S.O. Brewery
Praying Monk Funk gets its name in part from the Red Hot Chili Peppers song "Funky Monks." (©O.H.S.O. Brewery)

Sleepy Dog Brewery: Red Rover Irish Ale

It’s all dog-themed here: Red Rover Irish-Style Ale, Wet Snout Milk Stout and Tail Chaser IPA begin the list of house brews. But this time the creative names are not only thanks to the brew masters—Sleepy Dog’s customers chimed in.

“We had decided to let our customers name the beers, so we had a contest and came up with all the names of our styles.” 

Sleepy Dog Brewery
Sleepy Dog Brewery's beers all have dog-theme names, but the owners let the customers choose the names. (©Sleepy Dog Brewery)

Cartel Brewery: F.Y.I.T.M.

The coffee roastery and brewery operation brews an imperial IPA that has taken on many interpretations of its acronym: F.Y.I.T.M. But the real story behind the name? 

“The traditional definition refers to the acronym Five Years In The Making, celebrating and released concurrently with the fifth anniversary of our original brewing location.” 

Cartel Brewery
Cartel Brewery's F.Y.I.T.M. refers to Five Years In The Making, a reference to the fifth anniversary of Cartel's original location. (©Mikel Anne Photography)

SanTan Brewing Co.: MoonJuice IPA

When the hops desired weren’t available, SanTan used Galaxy Hops from Australia in the MoonJuice Galactic IPA.  

“We kept remarking how the taste in the fermenter was completely 'out of this world,’ as a play on the Galaxy Hops and how balanced the beer was .… We dubbed it MoonJuice right off the bat. MoonJuice was instantly a brewer favorite, and remains so today.”

SanTan Brewing Company
SanTan says MoonJuice got its name because the fermenter was "out of this world." (©SanTan Brewing Co.)

Dubina Brewing Co: Grandpa’s Pils

The West Valley’s brewpub pours a pilsner with a good-hearted pun called Grandpa’s Pils. 

“Grandpa's Pils was named in tribute to our grandfather, who passed in August 2013. His family migrated from the Czech Republic where the pilsner style started. This is a very traditional Bohemian pilsner that our grandpa would [have] been drinking with us.” 

Dubina Brewing Co.
Dubina Brewing's Grandpa's Pils was so named because the owners made a pilsner they thought theiur grandfather would have liked. (©Dubina Brewing Co.)

The Perch Pub & Brewery: That's How You Get The Gose

Among the many creatively named crafts at The Perch (Down for That Brown, Jam On It!, Rye So Mad Bro?), That's How You Get The Gose was inspired by a pop star.  

“While jamming out to Taylor Swift in the brewery, the brewers had a thought—Apricots. Gose. Delicious! Salty like the tears of Taylor's long list of ex-lovers, sour like the sadness of a broken heart, this apricot gose is still, like T-Swizzle, intriguing and you can't help but go back for more.”  

The Perch Pub & Brewery
Taylor Swift inspired the Perch Pub's That's How You Get the Gose. (©The Perch Pub & Brewery)