The New Colette in Paris

The fashion capital welcomes its newest concept store

While the closing of the iconic Colette boutique marked the end of an era, it has also given life to a new address that has the fashion world very excited. On Rue Cambon, home to Chanel’s famous boutique, is where Nous has set up shop, with ex-staffers of Colette picking up from where the Rue Saint-Honoré fashion attraction left off. Not straying from the formula that made their previous workplace ever so popular, Nous is a multi-brand boutique showcasing contemporary pieces with a heavier focus on street culture fashion. Sportswear, edgy sunglasses and luxury timepieces are only some of the items proudly displayed with a revolving offering of brands including Billionaire Boys Club, Franck Muller and Thierry Lasry. The boutique will also be hosting regular pop-up events with the first courtesy of rapper Kendrick Lamar, who will be in concert in Paris on the 25th and the 26th of February, 2018. On the 24th of February the rapper will be inaugurating his "THE DAMN. POP UP" in Nous, showcasing exclusively his limited edition collection. 48 rue Cambon (1st), 01 44 50 78 17