Professional makeup has long been within the reach of only the rich, but NYC shopping mecca SoHo has rolled out beauty bars—accessible to all—to match its designer digs. Whether you want a full-blown makeover or just the perfect shade of lipstick, these recently opened spots have you covered, from lash to lip.
Perfect your pucker at BITE Beauty Lip Lab (174 Prince St., at Thompson St., 646.484.6111), where artists help customers customize the hue, scent, finish and case of bespoke lipstick.
Bring your cosmetics bag to Rouge New York (130 Thompson St., btw Prince & Houston sts., 212.388.1717), where celebrity makeup artist Rebecca Perkins and her team will advise on what to toss, keep and add before applying a gorgeous look of your choice.
Let the pros at Pucker (129 Grand St., at Crosby St., 212.334.3690) give you a smoky eye and bold lip, then head downstairs to the loungy dressing room to complete your look using the available hairstyling tools.
Get risqué with cosmetics, such as “Orgasm” blush and “Sexual Healing” lipstick, from legendary NARS (124 Prince St., btw Greene & Wooster sts., 646.356.0423).