Face masks: love them or hate them, they’re here to stay. While some are content with the light blue disposable masks, fashionistas and trendsetters are scrambling for designer masks to complete their ensembles.
Fashion for Good
Many designer labels are making more than just fashion statements with their masks; they’re donating portions of mask sales to charitable organizations around the world. Check out these designers that are not only making you look good, they’re doing good too.
Jeune Otte takes its name from the French and Korean words for “young clothes” and specializes in sustainably made clothes for young girls. Founders Heiji Choy Black and Elise Bergman launched their first line of special occasion wear in the fall of 2019. The clothing line only makes togs for girls, but they have expanded their face mask line to include adults. They currently have a line of masks fashioned from vintage Pucci and Hermes scarves made in Chicago. The outside layer is 100% silk and the inner layer is 100% cotton for added comfort. Cotton masks for both adults and children come in a variety of colors and prints. Since April, Jeune Otte has donated more than 3,000 masks to healthcare workers, at-risk individuals, and other organizations. As of July, 10% of the proceeds from each mask sold will help organizations assist at-risk communities. The Institute of Nonviolence Chicago was the recipient of October proceeds.
Pura Vida x Vera Bradley
Bracelet and accessory brand Pura Vida has teamed up with handbag giant Vera Bradley to produce face masks for a good cause. The mask is 100% cotton and combines Pura Vida’s beachy style with Vera Bradley’s iconic designs. Each machine-washable mask has a pocket for filter inserts (sold separately) and soft, adjustable elastic ear loops. 5% of mask sales will be donated to Direct Relief, an organization that helps equip healthcare workers with life-saving supplies. They’ve helped those who have been affected by hurricanes, COVID-19, and wildfires.
Most people think of Society6 as a home decor company, each piece designed by independent artists and then produced by Society6. They’ve branched out into apparel and currently have thousands of face coverings designed by artists and photographers from around the world. Sort masks by color, pattern, vintage, and art style. Regardless of the artist, each mask features elastic earloops and a pocket for a filter (not included). A portion of each mask sale is being donated to World Central Kitchen to help with their COVID-19 relief efforts. Chef José Andrés has a global team of Food First Responders who mobilize in disaster areas worldwide to bring nutritious meals to those in need. To date, WCK has provided more than 30 million meals in over 400 cities around the world.
Alice + Olivia
Alice + Olivia began as a search for the perfect pants. Co-founder and CEO Stacey Bendet’s idea to make trousers “sexy” led to a mindfully designed pant that created a slimming silhouette and the illusion of longer legs. After the initial 20-item collection leaped off the shelves, the company expanded into a full lifestyle brand with apparel, gowns, shoes, handbags, and eyewear. Each face-logo mask has three layers of protection and removable stitching to insert a filter. With the purchase of a mask, $1 goes to No Kid Hungry, an organization that feeds millions of hungry children throughout the United States. Food insecurity has jumped due to the coronavirus and $1 can provide up to 10 meals for kids in need.
Social issues and sustainability awareness are at the core of founder Hillary Taymour’s mission for Collina Strada. This New York-based and manufactured brand is known for bright colors, loud patterns, and dramatic lines. True to form, their face masks use bold colors and are attached with thick-cut fabric ties. The ties are large enough to create big, attention-grabbing bows or elaborate knots. There’s a space to insert a filter and they can be washed on hot to sanitize and reuse. Buy one mask and three will be provided to Seeding Sovereignty, an Indigenous-led collective working to change societal and environmental paradigms by combating social injustices and climate change. They’re currently helping Indigenous communities that were hit hard by COVID-19. Fashionistas could also opt to purchase a Black Lives Matter mask and 100% of the proceeds will be donated to the Homeless Black Trans Women Fund helping black trans women in Atlanta.