Explore New York City

New York City's Immersive Exhibits

Snap the perfect selfie at these interactive exhibits.

NYC is home to numerous exhibits of all kinds. From art to history and everything in between, there is something for every type of visitor. If you’re looking for an immersive and colorful experience, you’ve come to the right place. Check out our list of fun immersive exhibits that are perfect for your next selfie.


Renowned art space ARTECHOUSE consistently showcases outstanding talent with limitless ideas in an everchanging environment. With locations in New York City, Miami, Washington D.C. and a limited-time installation in Las Vegas, it’s no wonder art fans continuously seek out exhibits at ARTECHOUSE. The newest NYC installation, “Trust” is set to open January 31, 2022, and run through May 30, 2022. The exhibit is a fully immersive piece that examines the concept of trust and the spread of information throughout history. 

"Trust" Opens at ARTECHOUSE January 31 New York City | WhereTraveler
"Trust" Opens January 31, 2022 (Courtesy ARTECHOUSE)

Color Factory

If you’re in search of a fun-filled, Instagrammable day, Color Factory should be at the top of your to-do list. Located in Soho’s Hudson Square, the brightly colored exhibit has featured prominently on social media since its New York City debut in 2018, and you’ve probably seen photos of it dozens of times without even knowing it. Explore the exhibits on a self-guided tour (make sure to utilize the photo booths) and make sure you get a copy of the “color map” before you head out to find more Color Factory surprises in the surrounding neighborhoods. 

Brilliant Rooms at Color Factory (©Lakwena Alphasmoot/Courtesy Color Factory) New York | WhereTraveler
Brilliant Rooms at Color Factory (©Lakwena Alphasmoot/Courtesy Color Factory) 

Museum of Ice Cream

It’s never too cold for ice cream! Make the season even sweeter with a visit to the Museum of Ice Cream. The museum has 13 different exhibition spaces that present multi-sensory and immersive experiences, all centered around frozen, creamy confections. The exhibitions change seasonally, but fan favorites include the “Oh Yeah Room,” where a dessert feast is suspended overhead by balloons and the “Rainbow Tunnel,” a tribute to NYC’s gay pride history. And don’t miss the sprinkle pool! The cafe serves original ice cream flavors to dessert lovers of all ages. 

Sprinkle Pool at Museum of Ice Cream New York | WhereTraveler
Sprinkle Pool (Courtesy Museum of Ice Cream)