Shake Shack is one of America’s favorite chains, and with a rotating menu and some fantastic collaborations, it’s easy to see why. One of the best partnerships every year is for Pride Month when Shake Shack partners with The Trevor Project. We talked to Diane Neville, the Chief People Officer at Shake Shack, about the newest Pride Month Shake.
Pride Month at Shake Shack
WT: The Pride Shake is always such a huge hit every year! How do you keep making it better and better?
Neville: Our culinary team works hard to create both beautiful and delicious shakes made with our hand-spun custard. We use amazing ingredients, and we’re always looking to raise the bar with our food and shakes. Our PRIDE campaign is a great moment where we get to infuse the core of our brand, delicious food, with our company mission: Stand for Something Good.
In past years, we have had one dedicated PRIDE Shake, but this year we are featuring three shakes during the month of June; Sprinkle Cookie, OREO Funnel Cake, and Chocolate Churro Shake. This year, Shake Shack’s PRIDE campaign tagline is Together is Sweeter, and 3% of sales from all three shakes, with a minimum donation of $75,000, will be given back to our partner, The Trevor Project all month long.
“Together is Sweeter” is not only a nod to our sweet trio but, most importantly, an opportunity to highlight the collective joy of once again being able to celebrate (after the last two years) an important cause at our Shacks and pride parades together! It reiterates Shake Shack's commitment to its community and mission to continue evolving as an asset to all of its neighborhoods.
WT: Can you tell us about your partnership with The Trevor Project and why it’s so essential?
Shake Shack has partnered with The Trevor Project since 2017 to support the amazing work they are doing. The Trevor Project is the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people. As a company whose mission is to Stand for Something Good, we aim to support and create safe spaces for LGBTQ+ team members and communities.
For the fourth year in a row, Shake Shack has earned a 100% score on the Human Rights Campaign’s Corporate Equality Index for our support of the LGBTQ+ community in the workplace. This year, we are supporting The Trevor Project’s Stories of Pride campaign to make sure every single LGBTQ young person is able to live their story of pride authentically.
WT: How much has Shake Shack contributed over the years with the Pride Shake?
Shake Shack has contributed over $89K to The Trevor Project since 2017. We’re honored to partner with and give back to The Trevor Project once again.