In NYC's 'Hood: Fifth Avenue

Iconic Fifth Avenue has much to offer.


Fifth Avenue is a major thoroughfare in Manhattan. It is considered one of the most expensive and elegant streets in the world—the food scene is just as prestigious.

Morton's Steakhouse is widely regarded as the best place for steak in NYC. While the prime steaks and chops are a draw, seafood lovers will be pleased with the selections beginning with an impressive ahi tuna tower. BAR 12-21 is the perfect place to unwind with a cocktail or a "Bar Bite" like a nine-ounce prime rib-eye steak sandwich.

Step into Fig & Olive and immediately feel the ambiance of the Mediterranean, from sipping a cocktail on an outdoor terrace to seasonal fare such as marinated olives and Riviera salmon. Wine aficionados will appreciate a selection of 30 wines by the glass.

La Grenouille, E. 52nd St., NYC

From its opening in 1962, celebrities like Paul Newman, Frank Sinatra and Madonna have graced the confines of La Grenouille. The mainstay in the city delivering time-honored French delicacies is a perfect pre-theater destination, offering up saffron lobster bisque with scallops and shrimp and frog legs sauteed in butter and garlic.


Fifth Avenue is the main artery of NYC's shopping scene, welcoming a steady stream of fashion mavens for more than 100 years. 

Lord & Taylor, closing its iconic location in 2019, is a respected chain offering deep discounts on its remaining designer items. Men, women and children will love the savings on shoes and sunglasses and products from designers like Michael Kors and Calvin Klein.

Saks Fifth Avenue's flagship store occupies an entire city block. With that much space, it easily has something for everyone including items for the home and for our furry friends.

Bloomingdale's is an iconic retail store known for its "little brown bag." This fashion hub has the designers you know and procures hard-to-find selections not available elsewhere.

230 Fifth Rooftop Bar, NYC


Fifth Avenue isn't without its chic over-the-top rooftop lounges, but there's also a renewed focus on traditional cocktails, simple ingredients and speakeasy surroundings.

230 Rooftop Bar is a swank lounge with live music, an igloo bar and global bites. The versatile rooftop offers up glorious views of the cityscape, either out in the open air or in the enclosed Penthouse Lounge.

PJ Moran's fills the bill as an old world Irish bar. Its full menu, including bangers and mash and shepherds pie, and an extensive selection of beers from which to choose, give it that authentic feel. The perfect place for a pint after visiting St. Patrick's Cathedral just down the street.

The Bar Downstairs at Andaz Hotel is an elegant hotel bar with an Iberian-influenced menu, one that changes with the season. Come in the evening for a seasonal cocktail or stick with a classic martini.


The legendary strip has much more to offer than upscale shopping and dining. The area is surrounded by many of NYC's most emblematic landmarks and museums.

Top of the Rock's observatory atop Rockefeller Center provides exquisite 360-degree views of the city, especially during the holiday season.

Rockefeller ice rink

Down on the ground floor is Rockefeller Center Tree/Ice Rink, which is a distinctive symbol of the holiday season, one that is recognized throughout the world. Lace up your skates or just grab tree-decorating ideas. 

The Museum of Modern Art is one of the largest and most respected museums in the world. Find exhibitions from masters like Matisse and Monet or take in a film series, among the museum's many options. Just blocks from Times Square and Broadway.