Explore Miami

Ask the Expert: Ellie Menocal, owner of True Hair Miami

This rock star stylist shares her tips and tricks.

Why did you launch your business in midtown 5 years ago?

I started my own line of hair extensions because I didn’t like the quality of the hair out there and wanted the accessibility and convenience of having the hair in the salon, so I launched my own line and salon.

What’s the best part about Miami clients?

In Miami, we have diverse types of clients--different types of hair, different cultures... it’s great. 

How can clients always having great hair in a climate like Miami?

Use anti-frizz products and always use some kind of leave-in conditioner when doing outdoor activities, but the No. 1 thing is to put a filter in your shower. The water is terrible here and will strip your hair. 

Which products will take you from party to party looking like you just came out of a salon? 

Living Proof. The whole line is incredible. It has a Humidity Shield Protector— it’s my top selling product because of the humidity here in Miami. Also Enjoy Luxury Conditioner and Shampoo keep your hair moisturized and hydrated. 

What are your favorite spots in Miami? 

Lincoln Road and Wynwood

What are some must-pack travel beauty products or tools?

Moroccan Oil hairspray (medium hold), the Humidity Hair Shield I mentioned above, Miracle Fruit Oil, a Cortex Professional Steamliner and a Bio Ionic curling iron.