Daytona Rising: The World Center of Racing Gets a Facelift

A $400-million renovation makes this American icon bigger than ever.

Daytona International Speedway is the home of "The Great American Race," the DAYTONA 500. Daytona’s 500-acre motorsports complex boasts the most diverse racing schedule on the planet, earning the title "World Center of Racing." In addition to eight major weekends of racing, rarely a week goes by that the speedway is not used for special events, car shows, photo shoots, production vehicle testing and police motorcycle training along with public tours and individual driving experiences. 

This year is an exciting one for the Daytona International Speedway as the American icon gets a major makeover. Daytona Rising is a $400-million renovation project to make the speedway more impressive than ever. When the work is complete in time for January's Rolex 24, the speedway will have 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the speedway will house 60 luxury suites and an enhanced hospitality experience for corporate guests. Five redesigned entrances, or “injectors,” will lead fans to three different concourse levels with spacious social areas, or “neighborhoods,” along the nearly mile-long front-stretch.

Daytona International Speedway renovations in Daytona Beach, Florida

“Daytona International Speedway is a special place and we’re honored to continue its legacy through the DAYTONA Rising project,” says Lesa France Kennedy, CEO of the International Speedway Corporation, NASCAR board member and known as the most powerful woman in professional sports. “We’re literally building history and creating an unprecedented motorsports experience. I can only imagine how exciting it must have been for my grandfather to turn his vision into reality when he built the speedway more than 50 years ago.”  

The project officially broke ground in early July, 2013 and is expected to be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500.The design-builder for the project, Barton Malow, is known for his work  on the University of Michigan’s “Big House” and the Rose Bowl in Pasadena. Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com or see the construction project up close by taking one of the daily tours available at the speedway.