Upon entering this high-tech attraction, visitors come face to face with a wall of 768 college football helmets. Exploring this massive college football shrine’s three stories lands visitors on a 45-yard indoor football field and sitting in Georgia’s only 4K movie theater, among many other interactive activities. Visitors are able to personalize an all-access pass with their favorite football team at the registration desk. Su-F 10 am-5 pm, Sa 9 am-6 pm. Adults $21.99; seniors and students $18.99; kids (3-12) $17.99; active and retired military and kids under 3 free.