Heroine Boutique

Luxurious, modern and vintage-inspired styles fill this shop tucked away in the Noe Valley neighborhood. The boutique stocks organic and locally designed clothing and gifts for women, expectant moms, babies and children. 

Sponsor Message

Heroine | Boutique for ladies, moms & babies

heroine (her·o·ine) n. 1. a woman of distinguished courage or ability, admired for her brave deeds and noble qualities. 2. a boutique for ladies, moms & babies.

Just because you’re expecting doesn’t mean you have to dress down... and just because you’re not a mom-to-be or never plan on having kids doesn’t mean you can’t shop at the same store, right? Established in 2011, Heroine is a fun and unique shopping experience for women, including expecting and nursing moms who wish to express their individual styles throughout the different adventures in their lives. The shop features modern and vintage-esque attire for ladies and moms and fun, organic clothing to get little ones styled from birth to preschool in addition to a cool collection of accessories, jewelry, artwork, books and toys. Heroine is proud to showcase local, independent designers and support charities benefiting families, women and children in need.

Nestled in the adorable neighborhood of Noe Valley, Heroine is a fun place to shop on your way to the Noe Valley Farmer’s Market on Saturday mornings, after a delicious Sunday brunch at any of the neighborhood’s great restaurants or on a casual stroll down 24th Street, enjoying a cuppa joe from one of Noe Valley’s superb local cafés.

Heroine’s online shopping site, www.heroineboutique.com offers gift certificates to purchase and redeem online as well as a Wish List, to which users may add their favorite items and which also works great as a baby registry.

Boutique Hours:
Monday—Friday: 11 am ’till 7 pm
Saturday: 10 am ’till 7 pm
Sunday: 10 am ’till 6 pm


4100 24th St
San Francisco, CA 94114
United States